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Advertising services

OPW·Claremorris, Ireland·EUR 200M·Deadline Dec 06, 2026 · 111 days left·Restricted·Services
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High valueStructured notice only
Original notice title

Ireland-Dublin: Advertising services

70/100

Opportunity Score

Needs reviewMedium complexity
ServicesOpen
Why this score?

Opportunity

70 / 100

Complexity

60 / 100

Risk factors

No procurement documents (e.g., RFATP) were provided for analysis. Essential details on eligibility thresholds, award c...

High-value DPS likely to attract many agencies, increasing competition for call-off contracts.

Restricted procedure — pre-qualification required

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • EUR 200M estimated value
  • Services contract
  • Management of media strategy and planning activities for DPS Clients
  • Purchase of media space and time on behalf of DPS Clients
Show full summary

The Office of Government Procurement (OGP) is establishing a Dynamic Purchasing System (DPS) for the provision of Media Strategy, Planning and Buying Services to Public Sector Bodies in Ireland. The DPS is valued at EUR 200,000,000 over a 60-month period. Admission is based on turnover and experience, and the procedure is restricted. The tender notice indicates a deadline of 06/12/2026 at 13:00 Irish time. No specific procurement documents were analyzed beyond the TED notice.

Risks

No procurement documents (e.g., RFATP) were provided for analysis. Essential details on eligibility thresholds, award c...

High-value DPS likely to attract many agencies, increasing competition for call-off contracts.

Restricted procedure — pre-qualification required

No procurement documents available

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • The DPS is open for applications throughout its term, allowing new agencies to apply or re-apply at any stage

Eligibility

  • Admission to the DPS is based on media buying capacity evidenced by turnover (financial standing) and previous experience (technical ability)

Requirements may be incomplete.

Buyer

Name

OPW

Location

Claremorris, IRL

Buyer profile

Open profile

Identifier

IE3229842HH

Activity

General public services

Procurement Details

Publication date
09 Nov 2021
Languages
English

Reference metadata

Legal basis
32014L0024

Reference IDs

Tender ID
574330-2021

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