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Mediabyrå

Sveriges Radio AB·Stockholm, Sweden·SEK 60M | EUR 5.5M·Deadline Aug 17, 2026 · 1 day left·Open·Services·Framework
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High valueStructured notice only
Original notice title

Sweden – Advertising and marketing services – Mediabyrå

50/100

Opportunity Score

Needs reviewLow complexity
ServicesFrameworkOpen
Why this score?

Opportunity

50 / 100

Complexity

30 / 100

Risk factors

Award criteria, eligibility requirements, and required documents are not specified in the notices. This creates signifi...

Structured data indicates EU-funded, but XML notice states no EU funds. This could affect regulatory requirements or co...

Submission deadline in 1 days

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • SEK 60M estimated value
  • Framework procurement
  • Services contract
  • 1 lot
  • Duration until Sep 2028
  • Media agency services including target group media consumption analysis, buying and cultural habits
  • Media selection, planning, and buying
Show full summary

This is an open procedure tender by Sveriges Radio AB for a framework agreement for media agency services (media planning, buying, follow-up, and monitoring) for Sveriges Radio and Berwaldhallen. The contract is for 2 years with an estimated value of 60,000,000 SEK. Only one lot is defined. Key details such as award criteria, eligibility requirements, and required documents are not specified in the provided notices. The procurement documents were not analyzed. There is an inconsistency regarding EU funding (structured data says EU-funded, XML says no EU funds). The submission deadline is 2026-08-17T22:00:00.000Z.

Risks

Award criteria, eligibility requirements, and required documents are not specified in the notices. This creates signifi...

Structured data indicates EU-funded, but XML notice states no EU funds. This could affect regulatory requirements or co...

Submission deadline in 1 days

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • 2-year framework agreement with Sveriges Radio AB
  • Planned start: 2026-09-30, end: 2028-09-29

Administrative

  • Electronic submission via e-Avrop

Requirements may be incomplete.

Buyer

Location

Stockholm, SWE

Identifier

556419-3232

Activity

General public services

Lots (1)

LOT-0001

Mediabyrå

Media agency services for Sveriges Radio including target group analysis, media consumption, buying habits, cultural consumption, media planning and buying, follow-up, planner service, and environmental monitoring. Also includes Berwaldhallen.

ServicesFrameworkEU fundedElectronic submission

EUR 5.5M

Estimated value

Location

SE110, Sweden

Duration

Sep 2026 - Sep 2028

Category

Advertising and marketing services

Deadline

Deadline Aug 17, 2026

Procurement Details

Publication date
14 Jun 2026
Languages
Swedish

Reference metadata

Legal basis
32014L0024

Reference IDs

Tender ID
407694-2026

Documents (1)

Procurement document 1

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