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Advertising and marketing services

EN Procure Ltd·Sheffield, United Kingdom·GBP 13M | EUR 15.2M·Deadline Apr 02, 2029 · 959 days left·Restricted·Services
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High value
Original notice title

United Kingdom-Plymouth: Advertising and marketing services

70/100

Opportunity Score

Needs reviewMedium complexity
ServicesOpen
Why this score?

Opportunity

70 / 100

Complexity

60 / 100

Risk factors

Selection criteria are not specified in the notice or structured data. Operators may face undisclosed requirements when...

The estimated total value of £13M is spread over 10 years; actual annual spend may be much lower. Additionally, Lot 2 h...

Restricted procedure — pre-qualification required

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • GBP 13M estimated value
  • Services contract
  • 2 lots
  • Advertising and marketing services
  • Student recruitment advertising campaigns
Show full summary

University of Plymouth is establishing a Dynamic Purchasing System (DPS) for advertising and marketing services. The DPS is divided into two lots: Lot 1 for student recruitment advertising (estimated value £10M) and Lot 2 for ad hoc advertising (estimated value £3M). The DPS will run for 10 years and is open to new entrants at any time upon meeting selection criteria. The procurement is conducted by EN Procure Ltd on behalf of the University of Plymouth and potentially other public bodies. The submission deadline is 2029-04-02 12:00, but as a DPS, operators can apply to join at any time.

Risks

Selection criteria are not specified in the notice or structured data. Operators may face undisclosed requirements when...

The estimated total value of £13M is spread over 10 years; actual annual spend may be much lower. Additionally, Lot 2 h...

Restricted procedure — pre-qualification required

No procurement documents available

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • Dynamic Purchasing System (DPS) open for 10 years
  • Two distinct lots: student recruitment and ad hoc advertising
  • Operators can apply to join at any time upon meeting selection criteria

Award Criteria

Lot 1

Awarded to most economically advantageous tender based on quality and price (no explicit weights provided).

Lot 2

Awarded to most economically advantageous tender based on quality and price (no explicit weights provided).

Buyer

Location

Sheffield, GBR

Activity

General public services

Lots (2)

1

Student Recruitment Advertising

Full-service marketing agency services for student recruitment campaigns, including campaign delivery, media planning & buying, insight and trend analysis.

EUR 15.2M

Estimated value

Category

Advertising material

Award Criteria

Best price-quality ratio

2

Ad Hoc Advertising for Wider University

Ad hoc advertising requirements for the wider University, each under £50,000 GBP.

EUR 15.2M

Estimated value

Category

Advertising material

Award Criteria

Best price-quality ratio

Procurement Details

Publication date
04 Apr 2019
Languages
English

Reference metadata

Legal basis
32014L0024

Reference IDs

Tender ID
159894-2019

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